2020 Gaming Trends – Part:1
As we are closing down the year of 2020, annual reports have already been published and shared all around the network. Considering market aspects, 2020 has not only changed market…
Author: coralclamtelesto27973
Scaling Facebook Ads
To scale effectively any advertising platform, understanding the algorithm and how it reacts to the any changes that you make on it is crucial. This post highlights important steps to…
Essential Performance KPI’s
Advertising goes hand in hand with the measurement. If we don’t measure, there is no way to understand if our campaigns work properly. In order to follow clues, we need…
Creative Matters
Digital marketers’ main responsibility is reading data correctly in order to detect bottlenecks or opportunities in channels, thereby optimization techniques are what we spend our time on mostly. Together with…
App Ads Part 3 – Facebook
App ads appear in news feed on mobile web browsers or Facebook app and ,as Facebook has announced recently, on Facebook Messenger. After setting up SDK, linking app with Facebook…
LTV Modelling with Google Sheets / Gaming Industry
On one of the previous posts, I explained the main ways to improve LTV informs marketers about how much they can pay to acquire 1 user and keep ROI positive.…
Popular Web Analytics Tools
The growing number of internet users and visitors on webpages come with a complex data and mixed sources. As a result of that, analysing online user behaviour and website performance…
Optimizing Conversion Rate Simpler Than You Think
When you have a new app or website, creating a strong online presence is usually the first goal. Once your website or app become recognizable and reach daily stable and…
