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2020 Gaming Trends – Part:1

As we are closing down the year of 2020, annual reports have already been published and shared all around the network. Considering market aspects, 2020 has not only changed market profiles, but also the behavior of existing customers or even the products.¬† Regarding the mobile gaming industry, we can talk about some positive gains during…

Scaling Facebook Ads

To scale effectively any advertising platform, understanding the algorithm and how it reacts to the any changes that you make on it is crucial. This post highlights important steps to reach scalable account and how to optimize it for better. 1_Be clear about your goals First thing first: determine your KPI. A lack of clear…

Essential Performance KPI’s

Advertising goes hand in hand with the measurement. If we don’t measure, there is no way to understand if our campaigns work properly. In order to follow clues, we need to drill down into factors that have been affecting campaigns.¬†Although the definition of success differs among different products, there are crucial KPI’s that never lose…

Creative Matters

Digital marketers’ main responsibility is reading data correctly in order to detect bottlenecks or opportunities in channels, thereby optimization techniques are what we spend our time on mostly. Together with that, increasing trend of data in the last 3-4 years moved our focus slightly towards the analysis part. The problem, however, is that digital marketers…

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