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Category: Customer Analytics

Posted on 20th Mar 202025th Jun 2020

My Favourite 5 Google Ads Scripts

If you are a PPC professional, you know that optimization is the heart of your work. However, gathering historical data and monitoring performance or specific metrics through different campaigns, ad…

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Posted on 10th Mar 202025th Jun 2020

Multi-Channel Attribution Modelling

Users usually checked on different online channels through their conversion path. Marketing budgeting determined separately, independent from each other. However, they support each other in order to encourage users to…

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