2020 Gaming Trends – Part:1
As we are closing down the year of 2020, annual reports have already been published and shared all around the network. Considering market aspects, 2020 has not only changed market…
Category: Digital Performance
Scaling Facebook Ads
To scale effectively any advertising platform, understanding the algorithm and how it reacts to the any changes that you make on it is crucial. This post highlights important steps to…
Essential Performance KPI’s
Advertising goes hand in hand with the measurement. If we don’t measure, there is no way to understand if our campaigns work properly. In order to follow clues, we need…
Creative Matters
Digital marketers’ main responsibility is reading data correctly in order to detect bottlenecks or opportunities in channels, thereby optimization techniques are what we spend our time on mostly. Together with…
Popular Web Analytics Tools
The growing number of internet users and visitors on webpages come with a complex data and mixed sources. As a result of that, analysing online user behaviour and website performance…
Optimizing Conversion Rate Simpler Than You Think
When you have a new app or website, creating a strong online presence is usually the first goal. Once your website or app become recognizable and reach daily stable and…
A/B Test Statistics
You have been testing two different versions of an element through Ad A and Ad B. Your ads received a significant amount of traffic and conversions in the last 2…
Making A/B Tests Fruitful in the Long Run
AB testing, a.k.a. split testing or controlled experiment, is essentially an experiment that compares multiple versions of a determinant such as ad, landing page, audience etc. This experiment usually is…
