2020 Gaming Trends – Part:1
As we are closing down the year of 2020, annual reports have already been published and shared all around the network. Considering market aspects, 2020 has not only changed market…
the SCIENCE OF PERFORMANCE & GROWTH MARKETING
As we are closing down the year of 2020, annual reports have already been published and shared all around the network. Considering market aspects, 2020 has not only changed market…
To scale effectively any advertising platform, understanding the algorithm and how it reacts to the any changes that you make on it is crucial. This post highlights important steps to…
Advertising goes hand in hand with the measurement. If we don’t measure, there is no way to understand if our campaigns work properly. In order to follow clues, we need…
Digital marketers’ main responsibility is reading data correctly in order to detect bottlenecks or opportunities in channels, thereby optimization techniques are what we spend our time on mostly. Together with…
The growing number of internet users and visitors on webpages come with a complex data and mixed sources. As a result of that, analysing online user behaviour and website performance…
When you have a new app or website, creating a strong online presence is usually the first goal. Once your website or app become recognizable and reach daily stable and…
You have been testing two different versions of an element through Ad A and Ad B. Your ads received a significant amount of traffic and conversions in the last 2…
AB testing, a.k.a. split testing or controlled experiment, is essentially an experiment that compares multiple versions of a determinant such as ad, landing page, audience etc. This experiment usually is…