2020 Gaming Trends – Part:1
As we are closing down the year of 2020, annual reports have already been published and shared all around the network. Considering market aspects, 2020 has not only changed market…
Category: Mobile Advertising
Essential Performance KPI’s
Advertising goes hand in hand with the measurement. If we don’t measure, there is no way to understand if our campaigns work properly. In order to follow clues, we need…
App Ads Part 3 – Facebook
App ads appear in news feed on mobile web browsers or Facebook app and ,as Facebook has announced recently, on Facebook Messenger. After setting up SDK, linking app with Facebook…
LTV Modelling with Google Sheets / Gaming Industry
On one of the previous posts, I explained the main ways to improve LTV informs marketers about how much they can pay to acquire 1 user and keep ROI positive.…
A/B Test Statistics
You have been testing two different versions of an element through Ad A and Ad B. Your ads received a significant amount of traffic and conversions in the last 2…
Time to Go Viral : K-factor
Do you remember how Angela Merkel explained coronavirus spread by pointing out a virus’s actual transmission rate at a given time? She told: “ If the spread rate edges up…
Improving LTV in App Marketing
LTV ,in other words user lifetime value, is a crucial metric for app marketers. LTV is the average value of a user until the user ends his life cycle on…
App Ads Optimization- Part 2: Apple Search Ads
As I said before, I want to write about app ads optimization, however splitting into different posts was inevitable since the topic itself is very broad and detailed. After Google…
