2020 Gaming Trends – Part:1
As we are closing down the year of 2020, annual reports have already been published and shared all around the network. Considering market aspects, 2020 has not only changed market…
the SCIENCE OF PERFORMANCE & GROWTH MARKETING
As we are closing down the year of 2020, annual reports have already been published and shared all around the network. Considering market aspects, 2020 has not only changed market…
Advertising goes hand in hand with the measurement. If we don’t measure, there is no way to understand if our campaigns work properly. In order to follow clues, we need…
App ads appear in news feed on mobile web browsers or Facebook app and ,as Facebook has announced recently, on Facebook Messenger. After setting up SDK, linking app with Facebook…
On one of the previous posts, I explained the main ways to improve LTV informs marketers about how much they can pay to acquire 1 user and keep ROI positive.…
You have been testing two different versions of an element through Ad A and Ad B. Your ads received a significant amount of traffic and conversions in the last 2…
Do you remember how Angela Merkel explained coronavirus spread by pointing out a virus’s actual transmission rate at a given time? She told: “ If the spread rate edges up…
LTV ,in other words user lifetime value, is a crucial metric for app marketers. LTV is the average value of a user until the user ends his life cycle on…
As I said before, I want to write about app ads optimization, however splitting into different posts was inevitable since the topic itself is very broad and detailed. After Google…