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the SCIENCE OF PERFORMANCE & GROWTH MARKETING

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Category: Mobile Advertising

Posted on 27th Dec 202027th Dec 2020

2020 Gaming Trends – Part:1

As we are closing down the year of 2020, annual reports have already been published and shared all around the network. Considering market aspects, 2020 has not only changed market…

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Posted on 26th Oct 2020

Essential Performance KPI’s

Advertising goes hand in hand with the measurement. If we don’t measure, there is no way to understand if our campaigns work properly. In order to follow clues, we need…

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Posted on 8th Aug 20208th Aug 2020

App Ads Part 3 – Facebook

App ads appear in news feed on mobile web browsers or Facebook app and ,as Facebook has announced recently, on Facebook Messenger. After setting up SDK, linking app with Facebook…

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Posted on 3rd Jul 20203rd Jul 2020

LTV Modelling with Google Sheets / Gaming Industry

On one of the previous posts, I explained the main ways to improve LTV informs marketers about how much they can pay to acquire 1 user and keep ROI positive.…

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Posted on 13th Jun 202025th Jun 2020

A/B Test Statistics

You have been testing two different versions of an element through Ad A and Ad B. Your ads received a significant amount of traffic and conversions in the last 2…

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Posted on 3rd Jun 202025th Jun 2020

Time to Go Viral : K-factor

Do you remember how Angela Merkel explained coronavirus spread by pointing out a virus’s actual transmission rate at a given time? She told: “ If the spread rate edges up…

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Posted on 28th May 202025th Jun 2020

Improving LTV in App Marketing

LTV ,in other words user lifetime value, is a crucial metric for app marketers. LTV is the average value of a user until the user ends his life cycle on…

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Posted on 13th May 202026th Jun 2020

App Ads Optimization- Part 2: Apple Search Ads

As I said before, I want to write about app ads optimization, however splitting into different posts was inevitable since the topic itself is very broad and detailed. After Google…

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