A/B Test Statistics
You have been testing two different versions of an element through Ad A and Ad B. Your ads received a significant amount of traffic and conversions in the last 2…
Time to Go Viral : K-factor
Do you remember how Angela Merkel explained coronavirus spread by pointing out a virus’s actual transmission rate at a given time? She told: “ If the spread rate edges up…
Improving LTV in App Marketing
LTV ,in other words user lifetime value, is a crucial metric for app marketers. LTV is the average value of a user until the user ends his life cycle on…
Making A/B Tests Fruitful in the Long Run
AB testing, a.k.a. split testing or controlled experiment, is essentially an experiment that compares multiple versions of a determinant such as ad, landing page, audience etc. This experiment usually is…
App Ads Optimization- Part 2: Apple Search Ads
As I said before, I want to write about app ads optimization, however splitting into different posts was inevitable since the topic itself is very broad and detailed. After Google…
Inspector Gadget for Your Facebook Audience
Examining the audience on your online channels where your brand appears one of the key sources to successful campaign management. Let’s accept it, no one wants to waste their money,…
App Ads Optimization – Part 1: Google App Ads
Normally, I was thinking to talk about all mobile apps in this post. However, it is a really detailed topic and trying it to fit in one post would be…
Marketing Automation Platforms
Marketing automation is a structured system that runs many marketing activities such as emailing, social media, seo in personalized way. Softwares of marketing automation automate and schedule your marketing channels…
