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the SCIENCE OF PERFORMANCE & GROWTH MARKETING

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Posted on 13th Jun 202025th Jun 2020

A/B Test Statistics

You have been testing two different versions of an element through Ad A and Ad B. Your ads received a significant amount of traffic and conversions in the last 2…

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Posted on 3rd Jun 202025th Jun 2020

Time to Go Viral : K-factor

Do you remember how Angela Merkel explained coronavirus spread by pointing out a virus’s actual transmission rate at a given time? She told: “ If the spread rate edges up…

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Posted on 28th May 202025th Jun 2020

Improving LTV in App Marketing

LTV ,in other words user lifetime value, is a crucial metric for app marketers. LTV is the average value of a user until the user ends his life cycle on…

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Posted on 20th May 202025th Jun 2020

Making A/B Tests Fruitful in the Long Run

AB testing, a.k.a. split testing or controlled experiment, is essentially an experiment that compares multiple versions of a determinant such as ad, landing page, audience etc. This experiment usually is…

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Posted on 13th May 202026th Jun 2020

App Ads Optimization- Part 2: Apple Search Ads

As I said before, I want to write about app ads optimization, however splitting into different posts was inevitable since the topic itself is very broad and detailed. After Google…

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Posted on 4th May 202010th May 2020

Inspector Gadget for Your Facebook Audience

Examining the audience on your online channels where your brand appears one of the key sources to successful campaign management. Let’s accept it, no one wants to waste their money,…

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Posted on 23rd Apr 202025th Jun 2020

App Ads Optimization – Part 1: Google App Ads

Normally, I was thinking to talk about all mobile apps in this post. However, it is a really detailed topic and trying it to fit in one post would be…

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Posted on 11th Apr 202025th Jun 2020

Marketing Automation Platforms

Marketing automation is a structured system that runs many marketing activities such as emailing, social media, seo in personalized way. Softwares of marketing automation automate and schedule your marketing channels…

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