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the SCIENCE OF PERFORMANCE & GROWTH MARKETING

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Posted on 1st Apr 20206th May 2020

Are Smart Campaigns Sufficiently Smart?

Smart ads are able to show across Google Search, Google search partners, Google Maps, and the Google Display Network. Smart campaign creation is very quick, it takes 15 minutes at…

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Posted on 20th Mar 202025th Jun 2020

My Favourite 5 Google Ads Scripts

If you are a PPC professional, you know that optimization is the heart of your work. However, gathering historical data and monitoring performance or specific metrics through different campaigns, ad…

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Posted on 10th Mar 202025th Jun 2020

Multi-Channel Attribution Modelling

Users usually checked on different online channels through their conversion path. Marketing budgeting determined separately, independent from each other. However, they support each other in order to encourage users to…

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Posted on 25th Feb 202025th Jun 2020

Quality Score is Important,Yet Not the Only Solution.

Ad ranks are determined by Google through the ad auction process. The ad with highest ad rank gets the first position, and the one with second highest ad rank gets…

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