Are Smart Campaigns Sufficiently Smart?
Smart ads are able to show across Google Search, Google search partners, Google Maps, and the Google Display Network. Smart campaign creation is very quick, it takes 15 minutes at…
My Favourite 5 Google Ads Scripts
If you are a PPC professional, you know that optimization is the heart of your work. However, gathering historical data and monitoring performance or specific metrics through different campaigns, ad…
Multi-Channel Attribution Modelling
Users usually checked on different online channels through their conversion path. Marketing budgeting determined separately, independent from each other. However, they support each other in order to encourage users to…
Quality Score is Important,Yet Not the Only Solution.
Ad ranks are determined by Google through the ad auction process. The ad with highest ad rank gets the first position, and the one with second highest ad rank gets…
